Close-up of a dark blue sign with white text that reads 'OnPoint Financial Management,' mounted on a textured dark wall.

A brand people understand, remember, and trust.

Strategic brand identity for businesses ready to communicate their value with clarity and confidence.

See the work
See the work
Get the checklist
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Black and white logo with a stylized mountain and the word 'Aclaim' in gray.

Selected clients

Logo of Lanikai Brewing Co. featuring a palm tree, islands, and ocean waves.
Logo for Elemental Impact featuring a sun, a triangle with water lines, and the company name
JCCSF logo in a black box with gray and white text.
Logo with the words "Big Springs" and a stylized water droplets forming the base of the gs
Ballet Hawaii logo in black and gray
Hawaii Symphony Orchestra logo with a stylized musical note and the text 'Hawaii Symphony Orchestra'.
Logo for Kiewa Valley Spring Water with mountain and water design.
The 7-Eleven logo with Hawaii written underneath
All for Kids logo in black and white.

Selected Work

A colorful can of Shave Ice Tropical Seltzer with a rainbow shave ice design on a sandy beach background

Lanikai Brewing Company

Business sign for OnPoint Financial Management hanging outside a modern building.

OnPoint Financial Management

Ballet Hawaii's Nutcracker performance on stage with dancers in white costumes, a starry night sky backdrop, a full moon, and a mountainous landscape. The text on the backdrop reads "Ballet Hawaii The Nutcracker Set in the 1858 Kingdom of Hawaii."

Ballet Hawaii - The Nutcracker

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View selected work →
A clipboard holding a sheet titled "The Brand Signal Checklist." The sheet contains text describing five signals that indicate whether a brand is attractive to clients. The clipboard is set against a black background.
Free Checklist
Free Checklist

Is your brand sending the right signal?

A quick checklist to see if your brand is helping — or hurting — your ability to attract the right clients.

Awards & Recognition

Stylized lion face made of dots and lines, surrounded by a circular pattern.

Recognized for excellence in brand identity and packaging design.

LogoLounge

5 books · 33 awards

A black and white drawing of a hand gripping a microphone, with tattoos on the arm, mounted on a pedestal with a CBMA logo.

Craft Beverage Marketing Awards

Platinum Crushie Winner

A gold-colored trophy in the shape of a fist holding a beer mug, with tattoo-style illustrations of beer-related icons on the arm, mounted on a black base with the CBMA logo, for the Craft Beer Marketing Awards.

Craft Beverage Marketing Awards

2 x Gold Crushie Winner

What Clients Say

“

By working with George Wilson, we were able to preserve what we loved about our previous packaging while updating it for the future, all while maintaining our premium island vibe. George guided us through the design process effortlessly.

Steve Haumschild
CEO, Lanikai Brewing Co.
“

George Wilson delivered a refined, creative design that reflects our identity in a considered way, staying true to our roots and speaking directly to the people we aim to reach. This thoughtful blend of heritage and modernity has contributed to a 23% increase in sales.

+23% increase in sales
Peter Braneley
General Manager, Big Springs Water
“

George's beautiful design of HSO's brochure, as well as his understanding of the importance of how we communicate what we do, is taking us to the next level. The digital version was shared with the board and received raving comments from several. We feel so lucky to include him in the HSO ʻohana.

Amy Iwano
President & CEO, Hawaiʻi Symphony Orchestra

Ready for a brand that works harder?

Let’s talk about what you’re building — and how your brand can better support it.

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