Brand identity designer focused on clarity, positioning, and real-world impact.

I’ve spent the past fifteen years helping businesses clarify what makes them worth choosing — creating brand identities that are clear, distinctive, and designed to perform in the real world.

My clients range from craft beverage brands and nonprofits to performing arts organizations and growing companies. What they share is a desire to show up with clarity, confidence, and a strong point of view.

I studied communications and advertising at Charles Sturt University in Australia and now live in Los Angeles with my family.

Outside of work, I’m usually exercising, reading, or traveling with my family — and often on the field as a volunteer youth soccer coach.